Social Media & Brand Building

Teaser

Do you feel like it's hard to keep up with social media and that it's a jungle to navigate through hashtags, algorithms, platforms, posting times, etc? Or do you simply want to have a stronger presence and branding on social media and gain more followers and clients? Then this is the perfect course for you!

Who is this course for?

• If you want to get a more detailed understanding of social media and how you can use it to your advantage.
• If you feel like you need a stronger and more interesting brand (personal or business) and want to know how to communicate that to the world with confidence.
• If you are a noobie and know nothing about social media, or if you have been working with social media for many years but want to take it to the next level.
• If you feel like social media is too complicated and makes you feel overwhelmed by it all.
• If you are a nail tech/salon owner and you would like to build up your clientele.
• If you run a nail account and want to grow you following.
• If you run any other type of business (makeup/cooking/lifestyle/etc).

You'll get:

• 5 modules with 12 high-quality videos.
• A compendium.
• Assignments to follow that you'll be able to use for your social media.
• All my best secret tips and tricks on how to successfully build your brand and your social media platforms.
• A certificate.
• A discount on the upcoming "Nail Photography Course".

Why should you care about social media?

In Sweden there's a saying, "Syns du inte, finns du inte" - "If you are not seen, you don't exist". Today our business cards have become our social media accounts. This is where we send people to check out our work, and this is also where we can find new clients/customers and attract business opportunities.

I know how overwhelming it can be but trust me when I say that it's worth the time - if you use it in the correct way! Yes, social media takes time but that's why it's also so important that you know what to focus on so that you get the most out of your time and effort.

That is why I created this course, to help you navigate through the social media jungle and make it more fun and easy for you to understand it all.

A couple of topics that we are going to go over for social media:

• The algorithm - Understanding how it works and how you can work together with it
• How to grow on social media
• Choosing a niche
• How to boost your engagement
• Where, how and when to post
• How to write and engaging caption
• Things to avoid
• How to handle negative comments
• Hashtags
• How to use and combine different platforms
• How to save time by repurposing your content for different plattforms
• My favorite social media apps
• How to optimise your bio

Why brand building?

In this course we will not only focus on social media, but also YOU - your brand or you as a person. We are going to deep dive into what makes you special and what stories you got to share and inspire the world with. Because us humans tend to get drawn to stores and to real people who we can relate to.

Social media is all about storytelling and building relationships with other people and it's going to be a lot easier for others to find an interest in what you are doing if you know how to communicate that with clarity and with confidence.

This is the secret piece that will set you apart from others and what is going to help you create a strong long-term social presence.

A couple of topics that we will focus on are:

• The "Why, What, How"
• Your "Emotional Universe"
• Getting to know your audience
• Defining your brand (you or your business)
• Communicating your brand/yourself with confidence
• Creating a strong social media presence

Why should you listen to me?

I think that it is so important to know more about the person teaching a topic in order to actually take in the information. Because we of course want to make sure that we are not wasting our time. So here are a couple of credentials and information about me when it comes to my social media work:

• Been working full time with social media since 2012.
• One of the first nail techs in the world to get a blue checkmark on Instagram.
• Been featured and interviewed in numerous podcasts and magazines talking about social media.
• A total of 400 000+ followers/subscribers across all social media platforms.
• Been voted as one of the top three favourite nail instructors and top four favourite nail influencers by the readers of Nails Magazine in 2018.
• Running two brands/companies "Celina Rydén AB" and "Moonflair AB" and will soon release a third new brand.
• Been doing brand collaborations and creating content for brands like Light Elegance, Zeelool, Soul Factory, Chiquelle, Nails Magazine, Nailer, Scratch Magazine and many more.
• Working as a brand ambassador for Light Elegance, 2015-2022.

So what ar you waiting for? I would love to get started and help you level up your social media game!

Enroll today!